ArtistSafe Privacy Policy

Last updated: 3rd June 2026

ArtistSafe respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, join the ArtistSafe register, apply for or purchase ArtistSafe accreditation, join our beta, contact us, or use any ArtistSafe services.

For the purpose of UK data protection law, including the UK GDPR and the Data Protection Act 2018, the data controller is:

ArtistSafe

Email: hello@artistsafe.co.uk

1. What ArtistSafe does

ArtistSafe is being developed to support fairer, more transparent transactions between artists, galleries, collectors and related art-sector professionals.

Our services may include, now or in the future:

  • an artist register;

  • gallery fair practice accreditation;

  • protected checkout or payment links;

  • sales, payment and commission transparency tools;

  • beta testing for artists, galleries and collectors;

  • email updates about ArtistSafe and related services.

2. Information we collect

We may collect personal information when you fill in a form, join a register, purchase accreditation, contact us, subscribe to updates, or use our website.

This may include:

  • your name;

  • email address;

  • phone number;

  • business or trading name;

  • gallery, artist or organisation name;

  • website and social media links;

  • role or professional category, such as artist, gallery, collector, curator, consultant or supporter;

  • information submitted through application, accreditation or beta forms;

  • payment and billing information;

  • correspondence with us;

  • technical information such as IP address, device type, browser type and website usage data;

  • marketing preferences.

If ArtistSafe later introduces protected checkout, payment splitting, artist payment dashboards or verification tools, we may also collect additional information required to provide those services. This may include payment-related details, bank account details, identity verification information, transaction information and sales records. Where possible, payment and verification information will be processed through secure third-party providers rather than stored directly by ArtistSafe.

We will update this Privacy Policy before introducing any materially different data collection.

3. How we use your information

We use your personal information to:

  • process artist register sign-ups;

  • process gallery accreditation applications and renewals;

  • provide ArtistSafe services;

  • contact you about your registration, application, accreditation or enquiry;

  • assess eligibility for beta access or future ArtistSafe features;

  • manage payments, billing and administration;

  • improve our website, forms and services;

  • send updates, where you have opted in or where we are otherwise permitted to do so;

  • prevent fraud, misuse or unlawful activity;

  • meet legal, tax, accounting and regulatory obligations.

4. Our lawful bases for using your information

We only use your personal information where we have a lawful basis to do so.

Depending on the situation, we may rely on:

Contract
Where we need to use your information to provide a service you have requested, such as processing accreditation, registration or access to ArtistSafe tools.

Legitimate interests
Where we have a business or operational reason to use your information, provided your rights and interests do not override that reason. This may include responding to enquiries, improving our services, managing beta access, preventing misuse, and communicating with relevant professional contacts.

Consent
Where you have actively opted in, for example to receive marketing emails or join a mailing list. You can withdraw consent at any time.

Legal obligation
Where we need to keep or share information to comply with tax, accounting, legal or regulatory requirements.

5. Marketing communications

If you sign up to receive ArtistSafe updates, we may email you about our services, launches, beta opportunities, accreditation, resources, events or related updates.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at [insert email address].

We will not sell your personal information to third parties.

6. Sharing your information

We may share your information with trusted third parties where necessary to operate ArtistSafe. These may include:

  • website and form providers;

  • email marketing platforms;

  • payment processors;

  • accounting, legal or professional advisers;

  • analytics providers;

  • identity, fraud prevention or verification providers, if needed;

  • technology providers helping us operate ArtistSafe services.

Where we use third-party service providers, they are only allowed to process your information for agreed purposes and must protect it appropriately.

We may also share information if required by law, regulation, court order, tax authority, payment provider, or to protect ArtistSafe, our users or others from fraud or unlawful activity.

7. Artist register and accreditation visibility

If you join the ArtistSafe register, purchase accreditation, or apply to be listed publicly, we may display limited public information, such as your name, artist name, gallery name, website, location, accreditation status or profile link.

We will make clear where information is intended to be public before publishing it.

We will not publish sensitive contact details, private payment information or bank details.

8. Payments and financial information

If you make a payment to ArtistSafe, your payment may be handled by a secure third-party payment provider.

ArtistSafe does not intend to store full card details. Payment providers may process payment information in accordance with their own privacy policies and security standards.

If ArtistSafe introduces protected checkout, artist payment splitting, gallery commission processing or similar services, additional payment, transaction and bank information may be required. We will only collect what is necessary and will update this Privacy Policy before launching those services.

9. International transfers

Some of our service providers may store or process personal information outside the United Kingdom.

Where this happens, we will take steps to ensure your personal information is protected in accordance with UK data protection law, such as using appropriate contractual safeguards or working with providers who have lawful transfer mechanisms in place.

10. How long we keep your information

We keep personal information only for as long as necessary for the purposes set out in this Privacy Policy.

In general:

  • enquiry information may be kept for up to 2 years;

  • artist register and accreditation records may be kept while your account, registration or accreditation remains active;

  • payment, tax and accounting records may be kept for up to 6 years;

  • marketing data is kept until you unsubscribe or ask us to delete it;

  • beta application data may be kept while ArtistSafe is being developed and reviewed.

We may keep limited records for longer where necessary to resolve disputes, comply with legal obligations, prevent fraud or maintain accurate business records.

11. How we protect your information

We take reasonable technical and organisational steps to protect your personal information against loss, misuse, unauthorised access, alteration or disclosure.

These steps may include secure systems, limited access, password protection, reputable third-party providers and administrative safeguards.

No website or online service can be guaranteed to be completely secure, but we will take reasonable care to protect your information.

12. Your rights

Under UK data protection law, you have rights in relation to your personal information. These may include the right to:

  • access the personal information we hold about you;

  • ask us to correct inaccurate information;

  • ask us to delete your information;

  • ask us to restrict how we use your information;

  • object to certain uses of your information;

  • withdraw consent where we rely on consent;

  • ask for a copy of your information in a portable format, where applicable;

  • complain to the Information Commissioner’s Office.

To exercise your rights, contact us at:

[insert email address]

We may need to verify your identity before responding.

13. Cookies and website analytics

Our website may use cookies and similar technologies to help it function, understand website usage and improve the user experience.

Some cookies are necessary for the website to work. Others, such as analytics or marketing cookies, may require your consent depending on how they are used.

You can manage cookie settings through your browser or, where available, through our website cookie banner.

A separate Cookie Policy may be provided if required.

14. Children’s privacy

ArtistSafe is intended for adults and professional users in the art sector. We do not knowingly collect personal information from children.

If you believe a child has provided personal information to us, please contact us and we will take appropriate steps to delete it.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, especially as ArtistSafe develops new features such as protected checkout, transaction dashboards, payment splitting, verification or accreditation services.

The latest version will always be posted on our website with the date it was last updated.

16. Contact us

If you have any questions about this Privacy Policy or how we use your personal information, please contact:

ArtistSafe
Email: hello@artistsafe.co.uk

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection matters.

Website: ico.org.uk